Go Read This | The Slow But Steady March Toward Paid Content ...

Interesting piece from Joe Esposito over on The?Scholarly?Kitchen:

The problem that advertising-supported businesses have when the Internet comes along is that online advertising has so many places to go. The inventory is immense. Thus, a publication in print that earns $1 in advertising revenue goes online and finds it can only earn one-tenth of that. The internet turns dollars into dimes. And this is true for every segment of media, including advertising-supported or subsidized scholarly journals.

What is happening now is that the attempt to build a comparable advertising business online is proving to be fruitless for all but a handful of players, notably Google and Facebook. The now-famous paywall of the Times, and the higher paywall of the Wall Street Journal, is but the first step in the direction toward paid content over advertising. The short- or medium-form works the Times is contemplating are another step.

via The Slow But Steady March Toward Paid Content ? The Scholarly Kitchen.

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Source: http://eoinpurcellsblog.com/2012/12/20/go-read-this-the-slow-but-steady-march-toward-paid-content-the-scholarly-kitchen/

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