To Boost Music Subs, Deezer Turns On Affiliate Deals, Gaming APIs, And (Ahead Of Spotify) 3rd Party Apps On Mobile

Music streaming may not be making much money right now, but that's not stopping music streaming hopefuls from trying. The latest development comes from Deezer, which is announcing a series of new services based around its APIs to drive more users to its service. They include an affiliate marketing program; more social and gaming integration; and the ability to port apps made for the Deezer App Studio into Deezer's mobile apps for Android and iOS devices. This last point gives Deezer a leg up on Spotify, which has yet to incorporate third-party apps into its mobile platform -- although we spotted a while ago that Spotify seems to have laid the groundwork for this already.

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