Research and Markets: Mobile Money. A Must-Read Report Featuring Leading Players Such As Consult Hyperion, DoCoMo, Google and Mastercard

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/1d12ab/mobile_money) has announced the addition of the "Mobile Money" report to their offering.

Mobile money services can mean different things to different people. Often the communications sector views mobile money in the context of its own industry, failing to see how it fits into wider, evolving and established ecosystems. To understand the potential for service providers, it is important to explore their possible role in value chains and appreciate the wider context of payments.

This report looks in detail at three examples of mobile money in action.

It starts with Kenya's M-PESA. A third of Kenya's gross domestic product passes through this system each year. Part of M-PESA's success has been providing a platform capable of hosting innovative business models, from being able to buy a day's insurance for a herd of cattle, to bars in Nairobi that will only accept payment by M-PESA because it saves the time and trouble. Despite initial objections, the banks have benefited greatly once they recognized the potential.

The second value chain examined is NTT DoCoMo's situation in Japan. The communications industry has sometimes dismissed DoCoMo's huge success with its mobile ecosystems as exceptional' circumstances. Arguably, every country is a special case, but there are still valuable lessons for others including how to boost the use of more profitable credit-based payments in a country averse to credit.

The final two value chains examined are Google Wallet and Isis, the first launched in the U.S. in September 2011, the second is due to go live in 2012. Although each approach communications service providers' roles differently, both are working in partnership with the established payments ecosystem. One of the pressing questions here is over who owns the wallet.

So, what are the implications for communications service providers elsewhere? Through looking at approaches to regulation in different territories, and its effects on the rollout of mobile money services, alongside the value chains investigated, the conclusion is that there is much to learn about the way forward.

Companies Mentioned:

• Consult Hyperion
• DoCoMo
• Google
• MasterCard

For more information visit http://www.researchandmarkets.com/research/1d12ab/mobile_money

Source: http://www.businesswire.com/news/banggoogle/20120117006278/en

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