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Here's just another marketing method to get your teeth into. Podcasts I hear you say with trepidation, "what are they, how do they work and how do I make them?" All valid questions and concerns but its like so many things relating to the internet that at first glace look pretty scary and the initial reaction is "I can't do that!" And sure this article just covers the opportunity in a brief way & you'll need to do a bit more research, but honestly once you get your head around it - you'll wonder why you didn't do it before, trust me and read on??
What's a Podcast? A podcast is an internet channel used to communicate. It's like a niche-specific radio station. Podcast directories are similar to article directories, but people subscribe to them. When you submit your podcasts here, they go out to all the directory's subscribers.
The cool thing about podcast directories is that there's a built-in audience who are already interested in your niche. You can use these directories to show your expertise, advertise your products or services, brand yourself and generate leads. If you do it right and offer high quality information, you'll have a community of loyal listeners tuning in every week.
How To Create Podcasts
To make quality podcasts, all you need is a computer, a microphone and some type of recording software. Record your podcast and save it to MP3 format; now, it's ready to submit.
You can use your articles or other web content as a script. Or you can use it as an outline and just talk about your topic. The important thing is just to offer quality information and make it valuable for your listeners.
Each directory has different submission rules, but most of them allow you to create a description. Optimize that for your keywords and make it something that will draw them in. Some directories work like social networking sites, so you can interact with other users and create communities and groups.
When you're looking for directories to use, be sure to read their terms of use because each is different.
Tips For Creating Great Podcasts
To make a good podcast, all you really need to do is talk. That's it. But, I'd recommend including some intro music and maybe outro music. This kind of brands your podcasts and also makes them smoother. It's kind of abrupt when it just suddenly starts with somebody talking.
Once you've got your podcast action going, stick to your schedule and be consistent. Just like a radio show, podcasts are usually daily, weekly, or monthly. Before you even get started, decide on this schedule based on how committed you're going to be. Your listeners will be expecting regular shows.
One great way to create excellent high-quality podcasts with little fuss and bother is to interview people in your niche. It's a win-win situation - interviewing a known name in your niche will get people tuning in to check out your podcast; and the person you're interviewing gets some exposure and a chance to build their authority out of the deal.
Finally, market your podcasts. Let everybody know on your list, website and social media sites when the next show is going to be. Once you get started making podcasts, it's a lot of fun!
And here's a list of the best podcast directories to get you started:
Podcasting News' Podcast Directory - www.podcastingnews.com/forum/links.php Podcast Alley - www.podcastalley.com/ Odeo.com - www.odeo.com iPodder.org - www.ipodder.org/ PodcastPickle - www.podcastpickle.com/ Digital Podcast - www.digitalpodcast.com/ PodcastDirectory.com - podcastdirectory.com/ iPodderX - ipodderx.com/ Learn Out Loud - www.learnoutloud.com/Podcast-Directory Public Radio Fan - www.publicradiofan.com/podcasts.html
So there you are, get stuck and get podcasting, just another marketing avenue you really should be utilising, let us know how you get on?
Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.
Distributing articles online can be an effective way to build backlinks to your website -- when done correctly. This article explores how to choose the right topics for your article marketing campaign so that they will be widely accepted and distributed online.
Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."
Do you ever dread sitting down to write because you're just not sure what to write about? When you're doing article marketing, you need to create a steady flow of articles. Even if you feel stumped, I assure you--you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas. Use these 15 article ideas to start your next brainstorming session.
An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic
Source: http://www.content4reprint.com/internet-marketing/how-to-use-podcast-directories-to-promote-your-online-business.htm
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