Redux Partners With Samsung, Sony, And LG, Putting Its Video Discovery App On 40M Connected TVs

Nearly one-third of connected TV users already watch online video through those devices, and daily usage rates have grown 10x in a very short period of time. But it's not as easy as just flipping on the TV and switching channels: Instead, connected TV viewers are usually forced to try to navigate a series of apps and channel menus to hunt for something to watch. To solve this, video discovery startup Redux has been making a big bet on connected TV over the past year or so, creating apps and user interfaces that are designed to make streaming video as seamless as watching regular broadcast or cable TV. Last year, Redux launched an app for Google TV, which made streaming video more of a TV-like viewing experience on devices with that OS. The app has been pretty popular so far, ranking as one of the top-downloaded apps on the Google TV marketplace. But customers still had to download it. Since then, it's been working to partner with some big-time consumer electronics manufacturers like Samsung, Sony, and LG, and as a result, it will have its apps and technology preloaded into a ton of their smart TVs.

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